Carla and I want to brief you on a few of the marketing items that we have been working on to better serve our property selling clients! We have always been firm believers in the idea that maximizing a homes exposure to the largest audience of buyers helps assure a seller the highest possible sales price.
Obviously, correct pricing of the property based on the active market conditions (at the time you go live with the listing) is imperative as is the overall preparation of the property and maximizing the emotional hot buttons that it offers.
Video Tour
We have been experimenting with an ultra high-end video tour system that is second to none (and we can proudly say that we are the only ones actively using it in the local area). The tour is an actual mini-movie which is in the mid 3 minute range and is easily viewable by most all buyers online anywhere in the worls through simple 'flash technology'. You can view one of our current tours by clicking the following link;
http://www.higginshomepreviews.com/VHT07/311OakStSuite518.htmlYouTube
With the creation of our video tours we are also able to post them on YouTube which is one of the hottest websites now on the web. YouTube was recently purchased by Google so the tours are widely available for anyone to see by doing random searches on the YouTube site for local properties. Carla and I are two of only a handful of realtors who have embraced this powerful technology and it has increased our sellers exposure in a very high caliber way. You can view a YouTube property at;
http://www.youtube.com/watch?v=21RZ2i5kiaMNew Flash Map
We encourage you to stop by our website and see our recently revamped virtual office. We have placed a very user friendly search-map on the home page which has been developed to get buyers to stop when they find us and start using the site as the main 'go to' spot when conducting home searches. This of course is a highly powerful way to attract a higher percentage of buyers to our listings which they will always stop and view while browsing. Please take a look at
www.DaveAndCarla.com to see more.
Real Estate Blog
As you know (since you are reading it), we have added a new real estate blog to our website and add new content to it weekly. The blog is a powerful way to share information with others through a grassroots format. While blogs can take on just about any content or forum imaginable, ours is (of course) real estate specific and focuses on the local and California market. Blogs are helpful in another way in that they help build better search engine placement for our website. Soon our site should rank on the front page of most searches that are focused on local real estate. This also helps our sellers by getting more eyes on our listings.
Craigs List
We were some of the first realtors here in the area to advertise our listings on Craig's List. We are now some of the first realtors to have a very strong format to advertise out properties on within the Craigs List website. It is easier to explain by having you take a look at this link then through a leangthy description and we invite you to view our property advertisement then look at any other ad on the site (you'll see what we are talking about).
http://sfbay.craigslist.org/eby/rfs/264708488.htmlWe of course still continue on with our post card mailings of new homes for sale, contact an expansive list of buyers that have registered on our site with 'New Listing' announcements, do extensive paper media advertisements and hold open home and brokers opens. However, in this new market of growing inventory and skeptical buyers, our new systems are a tremendous asset.
If you know of anyone looking to sell a property in the near future, please forward them this email so they can consider our systems when choosing whom to work with on the sale process.
Lastly, Please feel free to use us as your real estate recourse should you ever have any questions about the market or process!
Dave Higgins
Dave and Carla
Your Real Estate Consultants for Life
